Content Strategy

The Data Governance Checklist: 4 Questions to Ask Yourself Before You Start

Data governance refers to all the processes involved with collecting, managing, and utilizing data in an organization. While the term is frequently used interchangeably with data management, this isn’t quite accurate. Data management refers to the technical solutions employed to manage an organization’s data. Data governance, on the other hand, is about policies. These governance […]

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Content Strategy Entrepreneurship Growth

Why It Pays to Collect and Analyze Customer Feedback

For every company, customer service is the most important factor for ongoing longevity and long-term success. As technology continues to evolve, so do the ways companies gather their customer feedback. Ultimately, customer data should be viewed as an invaluable learning experience. For that, new technologies can provide the tools needed for accurate monitoring. Here, we will […]

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Content Strategy Digital Marketing Entrepreneurship Growth

Business Growth Tips for the New Year

Starting a new business is one of the greatest challenges most people are likely to undertake in their lifetimes. 50% of small businesses fail in the U.S. within their first five years, so if you’ve managed to become one of the survivors, that’s certainly an accomplishment worth celebrating. Of course, establishing your business is just the first […]

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